Friday, August 31, 2012
Thursday, August 30, 2012
Sunday, July 8, 2012
From Trish Taylor:
I know there are peeps out there that would LOVE to have a customized shirt or even a bag or hat. Please go to our FB Page at Dad's Famous Custom Apparel and hit the like button.
Check it out! We can do embroidery, direct to garment printing and even bling it out with our rhinestone machine.
Tuesday, March 13, 2012
Mar 12, 2012 06:00 am | Todd Schnick
It’s not everyday we’re told to be unpopular…but that’s exactly what Erika Napoletano suggests we do in this really fun and NSFW conversation:
She joins me to discuss her new book, The Power of Unpopular.
On the show, Erika and I discussed the following topics:
1. What it means to be unpopular, and why we need to fight against societal norms of striving to be popular. The idea is that when you become unpopular with a certain audience, you become BELOVED by a more important audience…
2. And the role, positive or negative, social media plays into that idea…
3. Followers don’t matter. The amount of relationshipswith real people do…
4. When you stop worrying about achieving popularity, and focus on people, you will naturally become popularwith the right audience.
5. Conflicts makes for devoted fans (and customers), and storied rivalries prove this point: Coke vs. Pepsi, Mac vs. PC, or the Yankees vs. Red Sox. Devoted fans have a rival. The Yankees, cannot, and will not, be loved by everyone…
6. Instead, you must elevate your audience…
7. The continuing battle to encourage businesspeople to speak to a niche…not to EVERYONE.
8. Audience building strategy by way of the Sex Pistols, or how to stir up the passion from your customers!
9. Good vs. Bad publicity: publicity is bad when it reminds the audience that you’ve forgotten what it means to serve your customer.
10. “Love me, hate me, but don’t be indifferent…”
11. How fighting to be unpopular can make it easier to be creative in telling your story…
12. The difference between unpopular and unlikeable.
13. The five ingredients necessary for an unpopularbrand…
Follow the book on Facebook, and you can purchase the book here (affiliate link):
[be an intrepid -- and unpopular -- marketer by joining us here]
Erika_Napoletano.mp3 32.4 MB
Tuesday, February 28, 2012
Thursday, January 26, 2012
I think one of the problems is that we all attempt to, or allow ourselves to be, defined by our work. We think we have to stay in miserable, unhappy jobs just because it is a status thing, or that we think this is what society expects.
I say bunk. No doubt, it is a lot harder (for me at least) to run my own business and have to eat what I kill. Sure, bills would be easier to pay with a regular paycheck, but I hated life like that. I love being on my own, responsible to myself, and flexible to do work that matters to me. It is a tough slog, but I love the battle.
But I think we are responsible for this predicament. What is the first thing we usually ask someone we meet for the first time?
“So…what do you do?”
Does asking this question subconsciously tell people that we expect an answer to be some formal, society-approved job? Maybe so.
So, here is what I propose. Instead of leading off with the standard “what do you do?” question, from now on, let’s start with these:
What do you love to do?
What are you reading?
What do you want to learn?
Tell me about your family?
What do you want to be known for?
What big, hairy challenge are you striving to achieve?
If you wrote the great American novel, what would it be about?
Would you rather be a writer, artist, or musician?
Where would you go if you could travel anywhere?
What would you do if you were president for a day?
What’s the biggest mistake you’ve ever made?
I don’t know about you, but I personally find the answers to these questions to be a lot more meaningful, and a lot more telling about a person than how they spend nine to five.
What do you think? What other questions would you want to ask?
[join my merry band of intrepid raiders here]
[drawing by hugh macleod]